To hear the name of this location is still just perplexed. WhiteHouse52: white, total white, extreme light? If the color has a predominance of absolute colors and it becomes, as in this case, its identity card, we must say that we are far from considering this space as aseptic and minimal, indeed. The elegance of finishes from white sheet details that can be fluorescent now marked from a ruby red contrasted. To make everything more sophisticated (and even less obvious) the address is in the particular interest, or the refined urban corner in Corso Magenta, Milan.
Surprisingly, early on, the design of a space located within a courtyard for an unusual venue that seeks to “capture” the most popular events of the Milan art and fashion. Nevertheless, the courtyard serves to give WhiteHouse52 that touch of class, used as a multipurpose venue set in 300 square meters of space for every need. The neutral environment, bright and clean lines with design details makes it the ideal location for open days, press conferences, dinners, team building, installations, exhibitions and temporary expositions, fashion presentations and design, showroom display, photo shoots, videos and commercials.
By absolute white will surely the walls and part of the furniture’s color comes bursting in some installations or in the complements more access such as ottomans (on the ground in fire red) or small pillow design places like ornaments (red lips, for example). Selecting natural parquet for almost all the white space interrupted by lucidity and lived in conflict with the reflected light of the glass (for sliding doors) and with the predominance of soft white curtains.
Within the reigns, there is some artistic atmosphere, almost like a “Factory” contemporary and aristocratic that pays homage to the music and film. Primarily with the instruments: a piano in the living room area but also a guitar-design that “accords” with all the refinement of the location. Then there is the most “nostalgic” is dedicated to a furnishing that seems to interrupt the rigor of the white and gray moon (the chest with black print) is the myth – timeless – a Marilyn Monroe caught in a silkscreen sensually chic and naturally, black and white. In all this modernity, in homage to the most valuable loft and interesting metropolis, there is also a hint of the Orient in the internal pool of WhiteHouse52, inserted between the branches, bushes and cast in a decidedly delicate. Glimpses of Milan discovered that once they become new ecstasy of good taste.
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